Business, Process, ROI

Are You Ready for A Call To Action?

Have you wondered how some of the most influential brands and site owners are achieving astonishing improvements in their online results? In one comprehensive volume, the founders of Future Now, Inc. present the tactics that are helping their clients convert website traffic based on the principles of persuasion architecture.

Call to Action includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your Call to Action.

Carefully developed metadata provides the foundation for a knowledge-model driven enterprise - great article at Boxes and Arrows

In a world where software goes through a generation every 18 months and you can't predict what you'll want to do tomorrow with today's data, XML is a safe haven. XML: Three letters that every CIO should know